Aaron Cougle
Senior design leader leveraging AI, UX strategy, and telemetry data to improve user satisfaction and target business KPIs.
Brand Kit • Constant Contact
21% lift in trial user activation + conversions
Once launched, BrandKit didn’t just look better, it performed better. Users who engaged with BrandKit had a notable reduction in setup time.
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Email editor LLM integration • Constant Contact
29% increase in activation rate among trial users
Explored how early language models can enhance the email editing experience - 17% boost in email completion and a 29% increase in user activation metrics.
View project
Social Improvements • Constant Contact
81% increase in multi-channel adoption
Unified social post creation, scheduling, and analytics across supported platforms. Reduced time to publish and increased multi-channel adoption.
View project
Email editor LLM integration • Constant Contact
89% increase in FOS visitor-to-trial
Explored how early language models can enhance the email editing experience - 17% boost in email completion and a 29% increase in user activation metrics.
View project
Intent Based Onboarding • Constant Contact
18% increase in activation, 2.3x onboarding rate
A redesigned mobile onboarding experience focused on guiding users toward meaningful outcomes - Mid flow drop off decreased by 27 percent, user activation increased by 18%.
View project
Hi, I’m Aaron,
I focus on simplifying complex systems into clear, scalable experiences that teams can build on.
About me
Side fun
Side projects • Mostly for fun
I design for teams that care about doing it right.
If that’s your team, let’s talk - or send me a cat video
Aaron Cougle
Senior design leader leveraging AI, UX strategy, and telemetry data to improve user satisfaction and target business KPIs.
Brand Kit • Constant Contact
21% lift in trial user activation + conversions
Once launched, BrandKit didn’t just look better, it performed better. Users who engaged with BrandKit had a notable reduction in setup time.
View project
Email editor LLM integration • Constant Contact
29% increase in activation rate among trial users
Explored how early language models can enhance the email editing experience - 17% boost in email completion and a 29% increase in user activation metrics.
View project
Social Improvements • Constant Contact
81% increase in multi-channel adoption
Unified social post creation, scheduling, and analytics across supported platforms. Reduced time to publish and increased multi-channel adoption.
View project
Email editor LLM integration • Constant Contact
89% increase in FOS visitor-to-trial
Explored how early language models can enhance the email editing experience - 17% boost in email completion and a 29% increase in user activation metrics.
View project
Intent Based Onboarding • Constant Contact
18% increase in activation, 2.3x onboarding rate
A redesigned mobile onboarding experience focused on guiding users toward meaningful outcomes - Mid flow drop off decreased by 27 percent.
View project
Hi, I’m Aaron,
I focus on simplifying complex systems into clear, scalable experiences that teams can build on.
About me
Side fun
Side projects • Mostly for fun
I design for teams that care about doing it right.
If that’s your team, let’s talk - or send me a cat video
Aaron Cougle
Contact
CV
Senior design leader leveraging AI, UX strategy, and telemetry data to improve user satisfaction and target business KPIs.
Brand Kit • Constant Contact
21% lift in trial user activation + conversions
Once launched, BrandKit didn’t just look better, it performed better. Users who engaged with BrandKit had a notable reduction in setup time.
View project
Social Improvements • Constant Contact
81% increase in multi-channel adoption
Unified social post creation, scheduling, and analytics across supported platforms. Reduced time to publish and increased multi-channel adoption.
View project
Email editor LLM integration • Constant Contact
29% increase in activation rate among trial users
Explored how early language models can enhance the email editing experience - 17% boost in email completion and a 29% increase in user activation metrics.
View project
Email editor LLM integration • Constant Contact
89% increase in FOS visitor-to-trial
Explored how early language models can enhance the email editing experience - 17% boost in email completion and a 29% increase in user activation metrics.
View project
Intent Based Onboarding • Constant Contact
18% increase in activation, 2.3x onboarding rate
A redesigned mobile onboarding experience focused on guiding users toward meaningful outcomes - Mid flow drop off decreased by 27 percent, user activation increased by 18%.
View project
Hi, I’m Aaron,
I focus on simplifying complex systems into clear, scalable experiences that teams can build on.
More about me
Side fun
Side projects • Mostly for fun
I design for teams that care about doing it right.
If that’s your team, let’s talk - or send me a cat video