Crafting digital experiences for startups and large-scale teams.

Currently working with the mobile team at Constant Contact.

Redesigned mobile email editing to drive activation & retention

Description

The Newton editor is Constant Contact's mobile email editor. As lead designer I reinvented the mobile editing experience in a way that hasn't yet been done in the industry.

Role

Led the conversion of the complex desktop email editor into a streamlined, intuitive mobile version through wireframes, prototyping, and research analysis. More to come after release.

IMPACT

Optimized Constant Contact's brand creation flow to boost activation

Description

We found trial users were 21% more likely to convert when our app reflected their brand, inspiring us to create BrandKit, which integrates branding across templates, landing pages, and email footers with one scan.

Role

As Lead Designer, I focused on lo-fi interaction prototyping, AI-driven color mapping, and research analysis to drive the project's success.

IMPACT

Across the span of the initiative and important KPI, activation, improved by 23%

Helping 20 million climbers access the best of indoor climbing gyms

Description

RockPass is a personal project driven out of a need for a better way. Currently we're early on in the process, but we have investors and a project timeline.

Role

Lead designer - I was responsible for conducting user research to determine needs of climber and gyms, designing the app interface, and .

IMPACT

Redesigned Email Schedule Page to Simplify Workflow and Reduce Friction for Trial Users

Description

I redesigned the email schedule page for trial users, friction caused by unclear steps. The goal was to streamline the process, and make it easier for users to complete the necessary steps before sending their email.

Role

As Lead UX Designer, I spearheaded the redesign to improve usability and page layout, working closely with 3 developers, a product manager, content writer, and UX researcher.

IMPACT

The redesign led to a 23% increase in in-product conversions and reduced page attrition by 18%.

Redesigned Template Picker for Improved Hierarchy and Organic User Guidance

Description

Improved template picker allows users more choices then simply scrolling through templates. It offers guidance organically so the user learns while exploring, as well as an easier time navigating do to better information hierarchy.

Role

Collaborated with team of 5 developers and a PM As lead designer my responsibilities included competitor research, user mapping, flow audits, design, prototyping, and iterations.

IMPACT

The redesigned template picker showed improved template discovery, and higher completion rates of our email creation KPI.