Aaron Cougle

Senior design leader leveraging AI, UX strategy, and telemetry data to improve user satisfaction and target business KPIs.

Brand Kit • Constant Contact

21% lift in trial user activation + conversions

Once launched, BrandKit didn’t just look better, it performed better. Users who engaged with BrandKit had a notable reduction in setup time.

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Email editor LLM integration • Constant Contact

29% increase in activation rate among trial users

Explored how early language models can enhance the email editing experience - 17% boost in email completion and a 29% increase in user activation metrics.

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Social Improvements • Constant Contact

81% increase in multi-channel adoption

Unified social post creation, scheduling, and analytics across supported platforms. Reduced time to publish and increased multi-channel adoption.

View project

Email editor LLM integration • Constant Contact

89% increase in FOS visitor-to-trial

Explored how early language models can enhance the email editing experience - 17% boost in email completion and a 29% increase in user activation metrics.

View project

Intent Based Onboarding • Constant Contact

18% increase in activation, 2.3x onboarding rate

A redesigned mobile onboarding experience focused on guiding users toward meaningful outcomes - Mid flow drop off decreased by 27 percent, user activation increased by 18%.

View project

Hi, I’m Aaron,

I focus on simplifying complex systems into clear, scalable experiences that teams can build on.

About me

Side fun

Side projects • Mostly for fun

I design for teams that care about doing it right.

If that’s your team, let’s talk - or send me a cat video

Email

LinkedIn

Aaron Cougle

Senior design leader leveraging AI, UX strategy, and telemetry data to improve user satisfaction and target business KPIs.

Brand Kit • Constant Contact

21% lift in trial user activation + conversions

Once launched, BrandKit didn’t just look better, it performed better. Users who engaged with BrandKit had a notable reduction in setup time.

View project

Email editor LLM integration • Constant Contact

29% increase in activation rate among trial users

Explored how early language models can enhance the email editing experience - 17% boost in email completion and a 29% increase in user activation metrics.

View project

Social Improvements • Constant Contact

81% increase in multi-channel adoption

Unified social post creation, scheduling, and analytics across supported platforms. Reduced time to publish and increased multi-channel adoption.

View project

Email editor LLM integration • Constant Contact

89% increase in FOS visitor-to-trial

Explored how early language models can enhance the email editing experience - 17% boost in email completion and a 29% increase in user activation metrics.

View project

Intent Based Onboarding • Constant Contact

18% increase in activation, 2.3x onboarding rate

A redesigned mobile onboarding experience focused on guiding users toward meaningful outcomes - Mid flow drop off decreased by 27 percent.

View project

Hi, I’m Aaron,

I focus on simplifying complex systems into clear, scalable experiences that teams can build on.

About me

Side fun

Side projects • Mostly for fun

I design for teams that care about doing it right.

If that’s your team, let’s talk - or send me a cat video

Email

LinkedIn

Aaron Cougle

Contact

CV

Senior design leader leveraging AI, UX strategy, and telemetry data to improve user satisfaction and target business KPIs.

Brand Kit • Constant Contact

21% lift in trial user activation + conversions

Once launched, BrandKit didn’t just look better, it performed better. Users who engaged with BrandKit had a notable reduction in setup time.

View project

Social Improvements • Constant Contact

81% increase in multi-channel adoption

Unified social post creation, scheduling, and analytics across supported platforms. Reduced time to publish and increased multi-channel adoption.

View project

Email editor LLM integration • Constant Contact

29% increase in activation rate among trial users

Explored how early language models can enhance the email editing experience - 17% boost in email completion and a 29% increase in user activation metrics.

View project

Email editor LLM integration • Constant Contact

89% increase in FOS visitor-to-trial

Explored how early language models can enhance the email editing experience - 17% boost in email completion and a 29% increase in user activation metrics.

View project

Intent Based Onboarding • Constant Contact

18% increase in activation, 2.3x onboarding rate

A redesigned mobile onboarding experience focused on guiding users toward meaningful outcomes - Mid flow drop off decreased by 27 percent, user activation increased by 18%.

View project

Hi, I’m Aaron,

I focus on simplifying complex systems into clear, scalable experiences that teams can build on.

More about me

Side fun

Side projects • Mostly for fun

I design for teams that care about doing it right.

If that’s your team, let’s talk - or send me a cat video

Email

LinkedIn