Email editing redesign on mobile driving activation & retention

Led the development of a novel mobile editing experience that could set new standards in the industry.

Optimized brand creation flow that increased activation

We found trial users were 21% more likely to convert when our app reflected their brand, inspiring us to create BrandKit, which integrates branding across templates, landing pages, and email footers with one scan.

Helping climbers access the best of indoor climbing gyms

RockPass is a personal project driven out of a need for a better way. Currently early on in the process, but we have investors and a project timeline.

38% Improvement in page completion rates with Schedule Page redesign

I redesigned the email schedule page for trial users, friction caused by unclear steps. The goal was to streamline the process, and make it easier for users to complete the necessary steps before sending their email.

Redesigned Template Picker for Improved Hierarchy and Organic User Guidance

Improved template picker allows users more choices then simply scrolling through templates. It offers guidance organically so the user learns while exploring, as well as an easier time navigating do to better information hierarchy.