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Updated and reorganized the account page for better IA and discoverability, improving enterprise users experience in lieu of upcoming feature add.
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We had multiple SRQs tracking for this page, users rarely used it and when they needed to, they reported it was confusing for them. Through interviews with the sales manager and extensive usability testing, we identified major pain points such as a lack of hierarchical organization of the data, increasing friction for even the simplest task. Users reported difficulties in finding key features hindering their ability to perform tasks efficiently. This feedback highlighted the need for a more organized and user-friendly design.
I discovered how crucial it is to work directly with users who actively need the tool we're redesigning. The effectiveness of testing is greatly amplified when users can easily relate to and understand the tool's functions. However, without a real stake in the outcomes, their ability to provide meaningful feedback diminishes. To address this, we engaged in detailed, ongoing discussions with high-volume accounts on the platform, as well as our sales team, who are frequent users of the tool. This continuous feedback loop provided us with invaluable insights that directly influenced enhancements, ensuring the tool not only met but exceeded user expectations. These collaborations have been key to our success, highlighting the importance of involving the right stakeholders throughout the development process.
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