I redesigned the email schedule page for trial users, friction caused by unclear steps. The goal was to streamline the process, and make it easier for users to complete the necessary steps before sending their email.
As Lead UX Designer, I spearheaded the redesign to improve usability and page layout, working closely with 3 developers, a product manager, content writer, and UX researcher.
The redesign led to a 23% increase in conversions and reduced page attrition by 18%.
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Data analysis showed that users who completed the email sending process during their trial were 80% more likely to convert to paid users. However, a large number of trial users were dropping off at the schedule page, indicating that this step was a major barrier to activation.
The redesigned schedule page led to a significant improvement in user experience, with a 23% increase in conversions. Users reported less confusion and found it easier to understand the steps required before sending an email. The clearer hierarchy, better grouping of tasks, and improved error state communication were key factors in this success.
This project highlighted the importance of reducing friction in critical user flows, especially for new users. The experience underscored the value of clear hierarchy, intuitive design, and effective communication in improving user experience and driving conversions. Collaboration with a cross-functional team was essential to achieving these outcomes.
