Constant Contact

Email editing redesign on mobile driving activation & retention

Led the development of a novel mobile editing experience that could set new standards in the industry.

Design decisions

THE PROBLEM

Users found the existing mobile email editor time-consuming and difficult to navigate - leading to low adoption as a primary tool.

59

%

UT Discoverability

56

%

UT Activation

THE SOLUTION

Led the development of a novel mobile editing experience that could set new standards in the industry.

THE OUTCOME

User testing showed a 14% improvement in task completion and a 27% increase in activation (user completing the process through to the end of the prototype, which resulted in them sending the email)

14

%

UT Discoverability

27

%

UT Activation

My role

I led the conversion of the complex desktop email editor into a streamlined, intuitive mobile version through wireframes, prototyping, and research analysis. More to come after release.

Identifying the problem

I led the conversion of the complex desktop email editor into a streamlined, intuitive mobile version through wireframes, prototyping, and research analysis. More to come after release.

Identifying the problem

No items found.

Takeaways